Capsule Innovations LLC 1 Page Business Plan
Overview
Capsule Innovations LLC has a clear business objective to develop, produce, promote and distribute the world's first C2C installments payment services. These services have been developed over 8 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Capsule Innovations LLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to lower the customer's burden and increase the profit of the business.. This is a critical issue for our selected target market of services that cost $500 USD and above.
The Value Proposition
Capsule Innovations LLC is uniquely positioned to deliver value to services that cost $500 USD and above. "Capsule Innovations LLC will enable anyone to buy or sell anything with installments.." In order to be deliver on this value proposition, we our unique business model and technology of trading security protection. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the C2C installments service market. We consider our key competitors to be: PayPal. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with PayPal by Unique business model and focus of the core technology.
Key Strategies
Over the next 6 months our focus will be to Deliver the first version of our website and mobile apps, and acquire significant amount of pilot merchants.. This task will be undertaken in the context of our broader strategy to Continue to develop newer version of the products, and expand nationally into 100 major cities in the U.S.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Product Launch, Pilot Customers Effective Expansion Ubiquitous Market Awareness
About this document
C2C installments service Business Plan
This document was created by bruce of Capsule Innovations LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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