The Last Round, llc 1 Page Business Plan
Overview
The Last Round, llc has a clear business objective to promote Fitness boxing services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
The Last Round, llc has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Promoting health and fitness in a exciting way. This is a critical issue for our selected target market of The unmotivated.
The Value Proposition
The Last Round, llc is uniquely positioned to deliver value to The unmotivated. "The Last Round, llc will Provide a exciting way to become healthier while building self confidence and learning simple self defense." In order to be deliver on this value proposition, we Fitness boxing is a full body workout increasing heart rate and mobility while improving focus and relieving stress. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fitness market. We consider our key competitors to be: The Rack, YMCA. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The Rack, YMCA by Fitness boxing classes with personal attention during the class.
Key Strategies
Over the next 6 months our focus will be to Offer 1 hour fitness boxing classes consisting of cardio, boxing and strength training . This task will be undertaken in the context of our broader strategy to Offer different classes and more precise one on one training . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Offer kickboxing classes Reach 50 members After school program
About this document
Fitness boxing Business Plan
This document was created by Mark of The Last Round, llc using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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