Boohol 1 Page Business Plan

Alcohol Delivery Service Business Plan

Boohol 1 Page Business Plan

Overview

Boohol has a clear business objective to develop, produce, promote and distribute Alcohol Delivery Service services. These services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Boohol has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as -The need to do a late night run to the store for more alcohol, to prevent driving under the influence, and the need to save time.. This is a critical issue for our selected target market of The 9-5 working class.

The Value Proposition

Boohol is uniquely positioned to deliver value to The 9-5 working class. "Boohol will Boohol is the safest, easiest, fastest, and most reliable way to order alcohol through your smartphone. Download our mobile app to submit your order with a few fingertaps and expect to receive your order in less than 45 minutes.." In order to be deliver on this value proposition, we The Boohol team carries a vision to innovate the alcohol experience. With more than 5 years of experience in customer service, sales and delivery service, I understand what a client needs. Therefore we have designed technology that will allow clients to submit an order in 10 seconds or less, that will allow clients to pay with Bitcoin, that will prevent underage drinking, and that will employ more delivery drivers than any other alcohol delivery company.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Alcohol Delivery Service market. We consider our key competitors to be: Drizly, Thirstie, and Swill. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Drizly, Thirstie, and Swill by Unlike are competitors, Boohol does not depend on liquor store's delivery service nor do we require liquor stores to have a delivery service. At Boohol we are better because we connect thristy clients with the thousands of independent or self employed drivers around the city to make the delivery for them. Using this strategy we can outgrow the competition at faster rates..

Key Strategies

Over the next 6 months our focus will be to -Develop Mobile App and Website
-Advertise business through organic channels and throughout the city.
-First round of investment
. This task will be undertaken in the context of our broader strategy to -Sign up 100 or more independent drivers in San Diego, Los Angeles and San Francisco
-Sign up 1000 clients/profiles in San Diego, Los Angeles and San Francisco.
. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Develop Ordering Platform (Mobile App) Obtain 100 delivery drivers in San Diego, Los Angeles and San Francisco before launching. Register 1000 clients in San Diego, Los Angeles and San Francisco before launching.

About this document
Alcohol Delivery Service Business Plan
This document was created by Alfonso Maytorena of Boohol using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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