Grandma's Gourmets 1 Page Business Plan
Overview
Grandma's Gourmets has a clear business objective to develop, produce, promote and distribute Local preserves, pickles an salsa products and catering services. These products and services have been developed over 6 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Grandma's Gourmets has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Maintaining the highest quality but most cost effective products. This is a critical issue for our selected target market of Gourmet minded consumers.
The Value Proposition
Grandma's Gourmets is uniquely positioned to deliver value to Gourmet minded customers. "Grandma's Gourmets will Provide the highest quality, best flavor, and all without preservatives." In order to be deliver on this value proposition, we Will use up to date techniques to achieve old fashioned tastes. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Food market. We consider our key competitors to be: Fairmont jam, lodi, door county. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Fairmont jam, lodi, door county by using many local ingredients and produce in small batches to maintain a high level of quality and outstanding taste.
Key Strategies
Over the next 6 months our focus will be to Move more products into wholesale market
Increase wholesale customers
Get a new label
. This task will be undertaken in the context of our broader strategy to Work with co packer
Hire additional staff. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch salsa into wholesale market Obtain 5 new wholesale accounts Work with a copacker
About this document
Food Business Plan
This document was created by Kim of Grandma's Gourmets using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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