The Window To Relaxation 1 Page Business Plan
Overview
The Window To Relaxation has a clear business objective to promote Massage therapy services. These services have been developed over 7 years with a core focus on helping the community.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The Window To Relaxation has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem is injury due to car accident, over use of a muscle group. This is a critical issues for our selected target market of Injured people.
The Value Proposition
The Window To Relaxation is uniquely positioned to deliver value to Injured people. "The Window To Relaxation will Relief, relaxation, increase circulation, decrease stress, increase more mobility." In order to deliver on this value proposition, 18 months of trained schooling and continuing education classes have added more depth to each session. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Massage therapy market. We consider our key competitors to be: Massage envy: however coming to The Window To Relaxation you have a one on one connection, not having to go through 5 different people every time you come in. Or liking that person and not having them work there anymore. Where with The Window To Relaxation you only deal with Alyssa. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively by Flexibility, personable, reliable, no hidden fees, no monthly dues.
Key Strategies
Over the next 6 months our focus will be bring new people in . This task will be undertaken in the context of our broader strategy to Upgrade my office to high tech equipment. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Upgrade my office Teach a CE class Have a 40 hour work week full of clients
About this document
Massage therapy Business Plan
This document was created by Alyssa of The Window To Relaxation using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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