4Shaw distribution 1 Page Business Plan
Overview
4Shaw distribution has a clear business objective to distribute Australian made Fruit Juice products and services.
The Business Objectives
A a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
4Shaw distribution has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Over promise Under deliver. This is a critical issue for our selected target market of Cafes, Bars, Grocery, Route stores,Gyms & Schools
The Value Proposition
4Shaw distribution is uniquely positioned to deliver value to Cafes, bars, grocery route stores. "4Shaw distribution will We provide a 100% Natural Australian made Fruit Juice delivered directly to your store regularly." In order to deliver on this value proposition, we We will go the extra mile. This forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Australian made Fruit Juice market. We consider our key competitors to be: Daily juice company
Nudie
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Daily juice company
Nudie
by Customer focused
Exceed customer expectations
Results driven .
Key Strategies
Over the next 6 months our focus will be cold calling . This task will be undertaken in the context of our broader strategy to Strategically target different sectors. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 12 months are: Obtain 150 new customers average sale @ $120.00 monthly purchases $20,000 average
About this document
Australian made Fruit Juice Business Plan
This document was created by Yvonne of 4Shaw distribution using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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