Azure Reflexology Massage L.L.C 1 Page Business Plan
Overview
Azure Reflexology Massage L.L.C has a clear business objective to promote Reflexology Massage services. These services have been developed over the last 7 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Azure Reflexology Massage L.L.C has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Tips and having customers become repeat customers. This is a critical issue for our selected target market of All ages.
The Value Proposition
Azure Reflexology Massage L.L.C is uniquely positioned to deliver value to All ages. "Azure Reflexology Massage L.L.C stands out amongst our competitors because we provide great service at a great price." In order to deliver on this value proposition, our staff treat each customer as they were their only customer. This capability has taken considerable time and resources to develop and form the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Reflexology Massage market. We consider our key competitors to be overvalued. Most competitors require a membership in order to receive the same low prices we offer. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with most competitors. Because of our value we are able to provide an edge over our competition. We offer great low rates, no membership, loyalty program, military discount and friendly staff.
Key Strategies
Over the next 6 months our focus will be to Improve marketing. Provide more personalized service. This task will be undertaken in the context of our broader strategy to Maintain a better advertising system. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Rent out space, provide more services and 21st century marketing tools
About this document
Reflexology Massage Business Plan
This document was created by Michael of Azure Reflexology Massage L.L.C using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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