Crue goods 1 Page Business Plan

Jewellery and leather goods Business Plan

Crue goods 1 Page Business Plan

Overview

Crue goods has a clear business objective to produce Jewellery and leather goods. These products have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new products monthly. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Crue goods has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need of premium quality jewellery and leather goods at a good price. This is a critical issue for our selected target market of Young adults.

The Value Proposition

Crue goods is uniquely positioned to deliver value to young adults. "Crue goods will Provide quality jewellery and leather goods that you will want to wear everyday and last a lifetime." In order to deliver on this value proposition, our unique designs and quality 3D printed jewellery is a new and interesting concept that people will love. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Jewellery and leather goods market. We consider our key competitors to be: Pandora, prouds, the palms brand, Wallace bishop, status anxiety, various jewellery shops and other small brands. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with these businesses/brands by supplying unique designed 3D printed jewellery and quality hand crafted leather goods.

Key Strategies

Over the next 6 months our focus will be to bring out new products and become a known brand. This task will be undertaken in the context of our broader strategy to get crue goods into stores and expand our products. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 500 sales, Have over 10 sales daily and be able to work this business/brand fulltime

About this document
Jewellery and leather goods Business Plan
This document was created by Marc of Crue goods using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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