Micky rnterprisrs 1 Page Business Plan
Overview
Micky Enterprises has a clear business objective to distribute Men's clothing products and services. These products and services have been developed over 1mo with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Micky rnterprisrs has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as High style, low price. This is a critical issue for our selected target market of Men under 40.
The Value Proposition
Micky rnterprisrs is uniquely positioned to deliver value to Men under 40. "Micky rnterprisrs will Outfits less than $100." In order to be deliver on this value proposition, we We have access to a global design house. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Men's clothing market. We consider our key competitors to be: Target and Wal-mart. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Target and Wal-mart by flexible merchandising.
Key Strategies
Over the next 6 months our focus will be to Develop a marketing plan. This task will be undertaken in the context of our broader strategy to Identified competition. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain merchandise Develop promotions Open store
About this document
Men's clothing Business Plan
This document was created by James of Micky rnterprisrs using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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