Suburban Hands 1 Page Business Plan

Lawn Care and Gardening Business Plan

Suburban Hands 1 Page Business Plan

Overview

Suburban Hands has a clear business objective to develop, produce, promote and distribute Lawn Care and Gardening services. These services have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Suburban Hands has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to create affordable and superior lawn care service. Which not only services but teaches it's customer and client . This is a critical issue for our selected target market of Busy homeowners.

The Value Proposition

Suburban Hands is uniquely positioned to deliver value to Busy homeowners. "Suburban Hands will "provide a service that delivers great looking lawns and gardens to our customers at affordable price in a timely matter." In order to be deliver on this value proposition", We will use our years of knowledge and customer service to provide the best service. We have multiple products and service to exceed the customers expectations.This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Lawn Care and Gardening market. We consider our key competitor to be: Jose Landscaping Corp. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Jose Landscaping by providing Friendly Customer service and multiple affordable services.

Key Strategies

Over the next 6 months our focus will be to Appoint two more employees to continue to provide great customer service to our customer base. Also appoint other products and services. Such as : Landscaping design and Snow removal. Will also have plans in the future to sell produce and honey. . This task will be undertaken in the context of our broader strategy to Expand our Lawn care business to other residential and business areas. Promote a line of organic produce and organic honey. Expand our work force from two to five. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 250 customer accounts, launch a new produce line and Employ up to 5 team members.

About this document
Lawn Care and Gardening Business Plan
This document was created by Michael of Suburban Hands using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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