Firenze Fresco 1 Page Business Plan
Overview
Firenze Fresco has a clear business objective to develop, produce, promote and distribute Italian food products. These products have been developed over 0 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Firenze Fresco has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Supplying fresh, tasty express food. This is a critical issue for our selected target market of Office personnel.
The Value Proposition
Firenze Fresco is uniquely positioned to deliver value to Office personnel. "Firenze Fresco will Provide fresh, delicious Italian food that is quickly accessible." In order to be deliver on this value proposition, we Majority of the dishes are either cooked to order or cooked on the day using authentic Italian recipes. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Italian food market. We consider our key competitors to be: Pranzo, cafe to go and sandwich bank. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Pranzo, cafe to go and sandwich bank by Unique recipes and cooked in front of customer to order.
Key Strategies
Over the next 6 months our focus will be to Purchase a catering van. This task will be undertaken in the context of our broader strategy to Be the leading mobile food vendor. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch vehicle Obtain daily route Generate a profit
About this document
Italian food Business Plan
This document was created by Greg of Firenze Fresco using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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