Caputo Oils 1 Page Business Plan
Overview
Caputo Oils has a clear business objective to distribute Essential Oils products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Caputo Oils has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem is lack of options for natural wellness solutions. This is a critical issue for our selected target market of 30-50 year olds and young families.
The Value Proposition
Caputo Oils is uniquely positioned to deliver value to 30-50 year olds and young families. "Caputo Oils will provide natural wellness solutions that can revolutionize how we view health care and healthy lifestyles." In order to be deliver on this value proposition, we only use Certified Pure Therapeutic Grade doTerra essential oils, the finest quality oil in the industry. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Essential Oils market. We consider our key competitors to be: Young living; other natural health wellness products and over the counter options. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Young living
Other natural health wellness products
Prescription/over the counter options by Our oils undergo the most stringent third party testing than any other to ensure they are 100% pure.
Key Strategies
Over the next 6 months our focus will be to hold 2 classes per month and 3 wellness consultations
This task will be undertaken in the context of our broader strategy to double amount of classes and wellness consultations in the next 12 months. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Reach Elite; establish full power of three; Reach Platinum
About this document
Essential Oils Business Plan
This document was created by Jennifer of Caputo Oils using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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