My Shanty 1 Page Business Plan
Overview
My Shanty has a clear business objective to provide unique homewares and products that bring colour and style to the beach. These products have been developed with a focus on bringing our customers something new and unique.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow our customer basis, therefore growing our revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives. Our customers will be the basis of providing growth to our business.
The Customer
My Shanty has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a missing link between colour and style with beach accessories and homewares. This is a critical issue for our selected target market of lovers of coastal living.
The Value Proposition
My Shanty is uniquely positioned to deliver value to lovers of coastal living. "My Shanty will provide colour and unique style to the home and beach." In order to be deliver on this value proposition, we offer unique patterns and colourful designs from our printing company, creating product that can not be replicated. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the homewares market and beachwear market. We consider our key competitors to be: various homewares stores on the Central Coast and a number of online retailers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with various homewares stores on the Central Coast by offering fresh weekend flowers, our own prints and designs in beach towels, hooded towels and cushion covers.
Key Strategies
Over the next 6 months our focus will be to market effectively and creatively using social media. This task will be undertaken in the context of our broader strategy to continue to grow and expand our clientele in addition to strengthening our own product range. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: store opening, establish local customer basis as well as online following and to continue to release new products.
About this document
Unique homewares Business Plan
This document was created by Peter of My Shanty using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment