Mambo Mobile Bars 1 Page Business Plan
Overview
Mambo Mobile Bars has a clear business objective to develop its bar hire services. These services have been developed over 9 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Mambo Mobile Bars has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as pricing. This is a critical issue for our selected target market of Weddings.
The Value Proposition
Mambo Mobile Bars is uniquely positioned to deliver value to Weddings. "Mambo Mobile Bars offers a unique cocktail service style at best price in the area." In order to deliver on this value proposition, we use professionalism with added a Italian styleI. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Mobile cocktail bar hire market. We consider our key competitors to be: The bartender, Shaker events UK, Speakeasy bars. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The bartender, Shaker events UK
, Speakeasy bars by adding a dash of extraordinary offering our 5 star service with a Italian style applied.
Key Strategies
Over the next 6 months our focus will be to better ROI advertising, improving SEO, networking.. This task will be undertaken in the context of our broader strategy to Start up another company offering a niche service for specific event requirements.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Turnover 50k, rent a unit, start up a new business
About this document
Mobile cocktail bar hire Business Plan
This document was created by Thomas of Mambo Mobile Bars using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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