Finest Detailing & Protection 1 Page Business Plan
Overview
Finest Detailing & Protection has a clear business objective to offer Car Paint Correction, Enhancement & Protection services. These services have been developed over 4 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Finest Detailing & Protection has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as follows; Remove Scratches, Swirl marks, paint correction/enhancement, overspray removal, restore interior damage.. This is a critical issue for our selected target market of Car Lovers - Company Lease Cars.
The Value Proposition
Finest Detailing & Protection is uniquely positioned to deliver value to Car Lovers - Company Lease Cars. "Finest Detailing & Protection will generally ask - Have you ever seen a Show Car Shine that captures your attention from miles away-That's what I do!." In order to deliver on this value proposition, I focus on every panel, one by one, inch by inch, using spotlights and UK products to achieve amazing results.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Car Detailing Industry.. We consider our key competitors to be: Mr Detail
Prestige Car Detailing. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Mr Detail
Prestige Car Detailing by Complete a Needs Analysis
Discuss Expectations
Build Relationship
.
Key Strategies
Over the next 3 months my focus will be to run Google AdWord Campaigns.
SEO Search Engine Optimisation
Arrange Deals with Car Yards
Arrange Deals with Dealerships
Strategic Alliances
Co-Op Advertising. This task will be undertaken in the context of our broader strategy to License my Business.
Have 5 Detail Vans
Open a Small Detail Center in Armadale. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Generate 20 Weekly Leads Convert 30% (6) into Clients Repeat Business
About this document
Car Paint Enhancement & Protection Business Plan
This document was created by Kaz of Finest Detailing & Protection using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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