Group perks 1 Page Business Plan
Overview
Group perks has a clear business objective to develop, produce, promote and distribute Group discounts from local businesses services. These services have been developed over Planning stage with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Group perks has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to find local deals while out and about. This is a critical issue for our selected target market of Local business.
The Value Proposition
Group perks is uniquely positioned to deliver value to Local business. "Group perks will Provide a service to bring customers to business." In order to be deliver on this value proposition, we We are unique in that we know our market because we live in our community. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Group discounts from local businesses market. We consider our key competitors to be: Groupon, Living Social, yelp. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Groupon, Living Social, yelp by We are a membership based service. We eliminate the middle man..
Key Strategies
Over the next 6 months our focus will be to Marketing
Advertising
. This task will be undertaken in the context of our broader strategy to Expand into a new market. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 new members a month Obtain 100 new consumers a week
About this document
Group discounts from local businesses Business Plan
This document was created by Jamila of Group perks using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment