Shop Onesie 1 Page Business Plan
Overview
Shop Onesie has a clear business objective to develop, produce, promote and distribute Affordable Onesies products.
These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.
Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Shop Onesie has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for one is is high and affordable ones will make them much more likely to sell. This is a critical issue for our selected target market of Under 50.
The Value Proposition
Shop Onesie is uniquely positioned to deliver value to Under 50.
"Shop Onesie will Deliver affordable onesies made from quality material and ship anywhere in the world."
In order to be deliver on this value proposition, we The designs are unique, they are affordable and don't scrimp on quality. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Affordable Onesies market. We consider our key competitors to be: Supermarkets however those quality is poor and badly made . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Craftsmanship and materials used.
Key Strategies
Over the next 6 months our focus will be to Appoint an SEO consultant to make the website reach more potential customers. This task will be undertaken in the context of our broader strategy to Take out advertising in magazines in the UK.
These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Obtain 100 customers
Develop a new website design and brand colours
About this document
Affordable Onesies Business Plan
This document was created by Ben of Shop Onesie using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
No comments:
Post a Comment