Become Unwound NorCal Personal Renewal 1 Page Business Plan

Personal retreat planning Business Plan

Become Unwound NorCal Personal Renewal 1 Page Business Plan

Overview

Become Unwound NorCal Personal Renewal has a clear business objective to develop Personal retreat planning services.

These services have been developed over 18 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Become Unwound NorCal Personal Renewal has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to unwind from the daily grind. This is a critical issue for our selected target market of Middle-class urban working professionals.

The Value Proposition

Become Unwound NorCal Personal Renewal is uniquely positioned to deliver value to Middle-class urban working professionals.

"Become Unwound NorCal Personal Renewal will I collaborate with you to tailor-plan what therapeutic modalities will help you be able to spend a weekend alone,unplugged from technology and social obligation, and actually come out of it feeling enlivened and recharged, with a new relationship to yourself and to time.."

In order to be deliver on this value proposition, we I am a licensed professional clinical counselor and a Marriage and Family Therapist with a decade of experience in meditation, somatic awareness, nature-based therapy, spiritual systems integration, harm reduction, and retreat planning.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Personal retreat planning market. We consider our key competitors to be: Retreatfinder.com
Air B&B
Holos Institute
Spirit Rock
Harbin Hot Springs
Somaticexpression.com. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with A) I am a personal consultant, not a retreat leader nor a retreat center, so my services keep the client in the driver's seat.
B) I have personal relationships with the locations I recommend.
C) Other retreat organizers can advertise on my site.
D) I offer "debriefing" to help the gained insights and benefits stick.
E) I don't compromise my commitment to the mission of slowing down.
F) there is no long-term commitment.
G) You can choose a schedule that works for you..

Key Strategies

Over the next 6 months our focus will be to Offer free seminars explaining trauma stewardship
. This task will be undertaken in the context of our broader strategy to Present 40 local retreat centers and 20 personalized "recharging strategies" on an interactive website..

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Launch a website
Have 40 local partners

About this document
Personal retreat planning Business Plan
This document was created by Jeremy of Become Unwound NorCal Personal Renewal using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.