Creativ- make Up 1 Page Business Plan
Overview
Creativ- make Up has a clear business objective to promote Makeup services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Creativ-make Up has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Different skin types. This is a critical issue for our selected target market of Females.
The Value Proposition
Creativ- make Up is uniquely positioned to deliver value to Females. "Creativ- make Up will Provide a service that will make every woman feel special and beautiful.." In order to deliver on this value proposition, Our "get to know customer scheme" makes sure the customer is the centre of attention, makeup is done according to their specific needs and they are satisfied.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Makeup market. We consider our key competitors to be: "make up a difference" . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with make up a difference by our Unique get to know customer scheme.
Key Strategies
Over the next 6 months our focus will be to Appoint a recruiting agent
Pitch our idea in schools for prom season
Website and blog advertising
Offer incentives, deals, and discounts for our customer
Start a get to know customers needs scheme
Hold charity events
Distribute business cards
Facebook and Instagram pages. This task will be undertaken in the context of our broader strategy to Start our own makeup range
Recommend and sell products to customers at a markup.
. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Book more schools to do makeup for students on their prom night Launch a product line Expand nationally
About this document
Makeup Business Plan
This document was created by Bridget of Creativ- make Up using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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