Ole Mexican Foods 1 Page Business Plan

Mexican Foods Business Plan

Ole Mexican Foods 1 Page Business Plan

Overview

Ole Mexican Foods has a clear business objective to distribute Mexican Foods products. These products have been developed over 24 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Ole Mexican Foods has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Maintaining superior service. This is a critical issue for our selected target market of Grocery stores.

The Value Proposition

Ole Mexican Foods is uniquely positioned to deliver value to Grocery stores. "Ole Mexican Foods will dsd of our products to customers and maintain customer relations." In order to be deliver on this value proposition, we offer manufacturer direct delivery of products. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Mexican Foods market. We consider our key competitors to be: EMD, Virginia heritage. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with EMD, Virginia heritage by Wider variety off products offered.

Key Strategies

Over the next 6 months our focus will be to Set supervisor territories. Visit ShopRite, BJ's in DE & NJ. Open more Wal-Mart's.. This task will be undertaken in the context of our broader strategy to Develop food service. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: get all routes to $5000/wk credits at 2% division sales $80, 000/wk

About this document
Mexican Foods Business Plan
This document was created by Aaron of Ole Mexican Foods using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.