Perspective 1 Page Business Plan
Overview
Perspective has a clear business objective to develop, promote and distribute publication services. These services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Perspective has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for spirituall growth. This is a critical issue for our selected target market of university students.
The Value Proposition
Perspective is uniquely positioned to deliver value to university students. "Perspective will challenge the individual perspective with the purpose of causing one to seek righteousness." In order to be deliver on this value proposition, we we the team of perspective create platform where being spiritually consious is a norm. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the publication market. We consider our key competitors to be: UJ observer . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with UJ observer by Adress a distinctive group.
Key Strategies
Over the next 6 months our focus will be to Providing fresh and innovative content that will ensure satisfying service . This task will be undertaken in the context of our broader strategy to Start a movement that personifies the publication . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: expand to other universities broaden content and materiality sustain customer satisfaction
About this document
publication Business Plan
This document was created by Jongikhaya of Perspective using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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