Rodgers Housing Inc. 1 Page Business Plan
Overview
Rodgers Housing Inc. has a clear business objective to develop Housing Rehabitation services. These services have been developed over 12 Months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Rodgers Housing Inc. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Over-priced rent, home improvements. This is a critical issue for our selected target market of Unprivlaged familys and troubled adults.
The Value Proposition
Rodgers Housing Inc. is uniquely positioned to deliver value to Unprivlaged familys and troubled adults. "Rodgers Housing Inc. will The company finds vacant homes in need of familys and make them affordable for the familys." In order to be deliver on this value proposition, we By making these homes affordable to less fortunate family we are increasing the demand for housing we out shine others because are main focus is to provide housing for less privelaged familys. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Housing Rehabitation market. We consider our key competitors to be: Cleveland Housing Authority . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Cleveland Housing Authority by By the demand for housing being so high and the fact that there are no programs or services that help with this problem makes are company standout to all that are in need of housing .
Key Strategies
Over the next 26 months our focus will be to aquire new customers/familys and rehabilitate homes and make them more afordable for are consumer.. This task will be undertaken in the context of our broader strategy to By providing under privelaged familys with afordable housing and living we plan on expanding are reach by also allowing troubled youth and stuggling adults to apply . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years will be to: Service 100,000 Family Establish a strong need for service in the cleveland community Expand to surrounding cities and states
About this document
Housing Rehabitation Business Plan
This document was created by CEO Airick D. Rodgers of Rodgers Housing Inc. using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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