Ursulas 1 Page Business Plan
Overview
Ursulas has a clear business objective to develop, produce, promote and distribute catering and selling barbecue products and services. These products and services have been developed over 7 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Ursulas has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to create a friendly and easygoing environment. This is a critical issue for our selected target market of barbecue lover's.
The Value Proposition
Ursulas is uniquely positioned to deliver value to barbecue lover's. "Ursulas will I provide high quality and efficient services for many years to come." In order to be deliver on this value proposition, we our unique advertising and marketing programs scan the competition every 24 hours which leads to our sales team. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the catering and selling barbecue market. We consider our key competitors to be: China one, thomas's, lisa's place. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with China one, thomas's, lisa's place by unique blend of seasonings and sauces and great customer service.
Key Strategies
Over the next 6 months our focus will be to Promote business through word of mouth, cities events, and private parties. This task will be undertaken in the context of our broader strategy to Expand into other locations. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 1000 customers Launch new menu Convert to a Bar and Grill
About this document
catering and selling barbecue Business Plan
This document was created by Blant of Ursulas using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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