2nd chance 1 Page Business Plan
Overview
2nd chance has a clear business objective to develop, produce, promote and distribute Leases products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
2nd chance has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Cheap business rates in a community of businesses, also employing offenders who find it difficult to find work. This is a critical issue for our selected target market of Small businesses.
The Value Proposition
2nd chance is uniquely positioned to deliver value to Small businesses. "2nd chance will We provide the cheapest business rates in the borough iI'm a community of small businesses." In order to be deliver on this value proposition, we The unit cost of our premises are amongst the cheapest in the borough. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Leases market. We consider our key competitors to be: Markets might be able to offer competitive business rates & reach a wider audience.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Markets might be able to offer competitive business rates & reach a wider audience. by Electric, heating & running water & wifi are included in our Cheap unit space..
Key Strategies
Over the next 6 months our focus will be to Apply for public funds to recruit a marketing & advertising employee. This task will be undertaken in the context of our broader strategy to Take the business model into other areas. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Securing the lease of the units Leasing 20 units Securing public & private funding to refurbish units & recruit marketing & advertising expert
About this document
Leases Business Plan
This document was created by Edward of 2nd chance using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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