Corky's Plumbing 1 Page Business Plan
Overview
Corky's Plumbing has a clear business objective to develop, produce, promote and distribute Quality plumbing work. products and services. These products and services have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Corky's Plumbing has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem is completing jobs on time. This is a critical issue for our selected target market of Homeowners, contractors, and realtors..
The Value Proposition
Corky's Plumbing is uniquely positioned to deliver value to Homeowners, contractors, and realtors.. "Corky's Plumbing will Provide quality work, with family values.." In order to be deliver on this value proposition, we, with just two employees we are able to really focus on the customers individual needs. Our candid honesty is what makes our customers at ease and understanding. This capability has taken considerable time and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Quality plumbing work. market. We consider our key competitors to be: Other plumbing companies . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other plumbing companies because the simple fact we have less overhead. .
Key Strategies
Over the next 6 months our focus will be to Get in the local phone book. Develop a website so Corky's Plumbing can be found online. Get a separate business phone to receive calls. Develop a company logo. Wear shirts with the logo. Make paperwork more legitimate. Have a more consistent/efficient way of planning jobs.. This task will be undertaken in the context of our broader strategy to Acquire a new work van and have two functional vans to complete jobs. Have Chase begin earning his journeymen license. Takes steps to havering a shop/storage unit if needed.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 75 new customers Acquire new van with company logo Legitimize paperwork
About this document
Quality plumbing work. Business Plan
This document was created by Chase of Corky's Plumbing using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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