Glam Boutique 1 Page Business Plan
Overview
Glam Boutique has a clear business objective to distribute Retail clothing products. These products have been developed over 4 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Glam Boutique has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We will be offering current desired clothing to the local market and solve for the need to travel hours to find comparable clothing. This is a critical issue for our selected target market of Men's, Ladies, Plus size Ladies.
The Value Proposition
Glam Boutique is uniquely positioned to deliver value to Men's, Ladies, Plus size Ladies. "Glam Boutique will offer high quality at an affordable price, we tailor our products to the needs of our customers, and look to create a positive shopping experience for all.." In order to be deliver on this value proposition, we understand fashion trends, hand pick all merchandise, and we listen and adapt to our customers wants.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Retail clothing market. We consider our key competitors to be: Ross, Maurice's, Rue 21, . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ross, Maurice's, Rue 21, by Glam Boutique is able to compete with competitors (Ross, Maurice's, and Rue) because we are in total control of what we sell, customizing our product line to what the demand is. We also are personally choosing our inventory to be unique items not currently being sold by our competitors. .
Key Strategies
Over the next 6 months our focus will be to relocate Glam Boutique to a higher visibility location. This will allow for increased foot traffic. We will be changing our business strategy, increasing our buying from once a quarter to once a month to increase inventory levels and a better stream of new products. Tailoring our products based on the knowledge gained in the previous months will assist us to better match our products to the clientele of Klamath falls. Our target markets will include: men's 17-40 women 17-45. We will also carry plus size clothing that is unique and more fashionable than the current competition. . This task will be undertaken in the context of our broader strategy to The 12 month plan for Glam is to gain trust from our current base of customers by providing quality clothing and merchandise that is appealing to current trends and also affordable. We will begin to implement new fashion as we gain trust creating more unique trends with higher end products which will increase revenue streams.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Reach 5,000 local Facebook followers
Complete online website
12 consecutive months of hitting business plan
About this document
Retail clothing Business Plan
This document was created by Wendy of Glam Boutique using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment