High Society 1 Page Business Plan
Overview
High Society has a clear business objective to develop, produce, promote and distribute Apparel products. These products have been developed over 4 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
High Society has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for upscale yet affordable clothing. This is a critical issue for our selected target market of Music Artsy Liberal Young adultss.
The Value Proposition
High Society is uniquely positioned to deliver value to Music Artsy Liberal Young adultss. "High Society will provide bold trendy fashion forward clothing that catches everyones attention at an affordable prices." In order to be deliver on this value proposition, we Our team is first hand in colleges the club scene malls etc staying up to date on everything that's fashion forward right now. We go directly to our competition and strive to be 100% better. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Apparel market. We consider our key competitors to be: Ecko
Nike
Reebok
Adidas
Volcom
Converse. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ecko
Nike
Reebok
Adidas
Volcom
Converse by Our unique and Edgy designs separate us from all the competition. We push the envelope..
Key Strategies
Over the next 6 months our focus will be to Appoint street teamers and a sales manager. This task will be undertaken in the context of our broader strategy to Expand from apparel to headwear and footwear. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new product line Obtain steady customer base acquire an office space to work from
About this document
Apparel Business Plan
This document was created by Stefanie of High Society using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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