IJC Media Ltd 1 Page Business Plan
Overview
IJC Media Ltd has a clear business objective to develop, produce, promote and distribute bespoke publications services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
IJC Media Ltd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as convincing clients that offsetting works. This is a critical issue for our selected target market of councils and charities.
The Value Proposition
IJC Media Ltd is uniquely positioned to deliver value to local government councils, charities and private sector clients. "IJC Media Ltd will provide a service that will help produce you publications by offsetting the cost of print and production with relevant advertising allowing the client to stay with or in most cases not use their budget." In order to be deliver on this value proposition, our team of advertising sales agents will sell relevant advertising for your publication. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the bespoke publications market. We consider our key competitors to be: The Internet, social media and internal publication. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The Internet, social media by Most people like to read these type of publications in print, especially the elderly. .
Key Strategies
Over the next 6 months our focus will be to Network IJC Media Ltd to local councils, charities and corporate clients. This task will be undertaken in the context of our broader strategy to start a minimum of two publications. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain two new projects take on freelance sales agents repeat clients
About this document
bespoke publications Business Plan
This document was created by Ian of IJC Media Ltd using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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