Lily-Graces Mobile Beauty and Spray Tanning 1 Page Business Plan

Beauty therapies, spray tanning, beauty products Business Plan

Lily-Graces Mobile Beauty and Spray Tanning 1 Page Business Plan

Overview

Lily-Graces Mobile Beauty and Spray Tanning has a clear business objective to develop, produce, promote and distribute Beauty therapies, spray tanning and beauty products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Lily-Graces Mobile Beauty and Spray Tanning has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem by using questionnaire, advertising and promotions. This is a critical issue for our selected target market of Tanning beauty.

The Value Proposition

Lily-Graces Mobile Beauty and Spray Tanning is uniquely positioned to deliver value to Tanning beauty. "Lily-Graces Mobile Beauty and Spray Tanning will promote our business in order to develop a strong customer base." In order to be deliver on this value proposition, we will advertise. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Beauty therapies, spray tanning, beauty products market. We consider our key competitors to be: Eden
Sun and beauty lounge and Tanz and handz. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Eden,
Sun and beauty lounge and Tanz and handz as we are mobile.

Key Strategies

Over the next 6 months our focus will be to Advertising - leaflets, business cards, Facebook, gum tree.. This task will be undertaken in the context of our broader strategy to Produce and distribute. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Establish customer base, retrain in beauty and begin beauty.

About this document
Beauty therapies, spray tanning, beauty products Business Plan
This document was created by Lynsey of Lily-Graces Mobile Beauty and Spray Tanning using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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