Mystery Inc. 1 Page Business Plan
Overview
Mystery Inc. has a clear business objective to develop, produce, and promote 'Mystery' Gaming services. Similar services have been developed over the last few months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Mystery Inc. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as to maintain interested customers. This is a critical issue for our selected target market of Teenagers, Couples, Corporate, and Students.
The Value Proposition
Mystery Inc. is uniquely positioned to deliver value to Teenagers, Couples, Corporate, Students. "Mystery Inc. will provide entertainment and enhance logical thinking for EVERYONE." In order to be deliver on this value proposition, we provide unique, creative games to attract customers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Mystery Gamings market. We consider our key competitors to be: Escape HK and freeing HK. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Escape HK and freeing HK by offering different game types and options.
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Key Strategies
Over the next 6 months our focus will be to Develop games, find location, and promote business. This task will be undertaken in the context of our broader strategy to achieve $10 million revenue per year and to pen open new branches in other countries/cities. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Market awareness through WOM, consistent revenue tract and attract franchisees in other countries/cities.
About this document
Mystery Gamings Business Plan
This document was created by David of Mystery Inc. using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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