Oak Street ALF 1 Page Business Plan
Overview
Oak Street ALF has a clear business objective to promote Healthy, comfortable elder living services. These services have been developed over 0 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Oak Street ALF has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Safe place to live with caring staff. This is a critical issue for our selected target market of Geriatric community.
The Value Proposition
Oak Street ALF is uniquely positioned to deliver value to Geriatric community. "Oak Street ALF will Provide a safe, comfortable living environment with nursing oversight." In order to be deliver on this value proposition, we RN on staff; warm, inviting home environment. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Healthy, comfortable elder living market. We consider our key competitors to be: The Lodges. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The Lodges by RN on staff.
Key Strategies
Over the next 6 months our focus will be to Advertise; list with DHHS, self-promotion
. This task will be undertaken in the context of our broader strategy to I don't know. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain property Obtain 10 clients Obtain van/small bus
About this document
Healthy, comfortable elder living Business Plan
This document was created by Lynette of Oak Street ALF using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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