pencil box 1 Page Business Plan
Overview
pencil box has a clear business objective to distribute stationery and prints products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
pencil box has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as quality and variety. This is a critical issue for our selected target market of educational institutions.
The Value Proposition
pencil box is uniquely positioned to deliver value to educational institutions. "pencil box will giving you the best of quality and price in the area." In order to be deliver on this value proposition, we because i value my costumer and his pocket. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the stationery and prints market. We consider our key competitors to be: Pooran &sons , today's. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Pooran &sons , today's by Offering a range that is new to the market.
Key Strategies
Over the next 6 months our focus will be to Amplify the availability of new services in the market at a low price . This task will be undertaken in the context of our broader strategy to Offer one stop solution to the costumers . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: launch the store start printing start publishing
About this document
stationery and prints Business Plan
This document was created by Pulkit of pencil box using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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