Presidential Transportation LLC 1 Page Business Plan
Overview
Presidential Transportation, LLC has a clear business objective to promote a quiet, reliable, and confidential limousine service. These services have been developed over a 3 month period with a core focus on addressing the key customer issues and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a premier limousine service at a lower cost, quiet atmosphere, and professionalism. Whilst our existing strategy has been useful for testing our customer's potential issues, new strategies are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new services, the development of these new ideas and the subsequent marketing of these. It is understood that costs will be associated with the innovation and marketing of our services.
The Customer
Presidential Transportation, LLC has been created with a clear focus on the needs of our clients. Through a structured customer discovery process, we have validated the key customer issues as comfortability, privacy, timeliness, a quiet atmosphere. This is a critical issue for our selected target market of local, corporate, airport, weddings, parties, funerals, and proms.
The Value Proposition
Presidential Transportation, LLC is uniquely positioned to deliver value to local, corporate, airport, weddings, parties, funerals, and proms. "Presidential Transportation, LLC will provide excellence with every ride, may it be a ride thru the city, a wedding, or a funeral service. We focus on satisfaction.." In order to deliver on this valued proposition, our vehicles are equipped with iPad tablets. That's how we communicate internally and when the client is seeking for the hot spot in town, a speciality dinning location, or to a local attraction. We can also accommodate to a specific radio station since we have Internet radio and wireless services in each vehicle.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the area of the Atlantic City market. We consider our key competitors to be: Mutual Taxi, AAA, and AC limo. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Mutual Taxi, AAA, and AC limo by our quality service, professionalism, and reliability..
Key Strategies
Over the next 6 months our focus will be to provide the comfort of a limousine ride in the luxury of a Lincoln town car with the price of a taxi fare.. This task will be undertaken in the context of our broader strategy to Discretion provided by the tinted windows and the silence of the vehicle ride with no dispatching radio noise.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implements of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are, branding, marketing, and fleet.
About this document
Limousine, quiet, reliable, confidentiality Business Plan
This document was created by Maritza of Presidential Transportation LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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