Tenma CDB 1 Page Business Plan
Overview
Tenma CDB has a clear business objective to develop, produce, promote and distribute recruitment consulting services. These services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Tenma CDB has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as high competitions in the HR field. This is a critical issue for our selected target market of Hong Kong employers
The Value Proposition
Tenma CDB is uniquely positioned to deliver value to Hong Kong employees. "Tenma CDB will automatic headhunting service for Hong Kong employers." In order to be deliver on this value proposition, we our unique lead acquisition system to generate generic information of local employees and potential job seekers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the recruitment consulting market. We consider our key competitors to be: Manpower, Michael Page, Robert Walters. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Manpower, Michael Page, Robert Walters by state of the art mobile apps technology.
Key Strategies
Over the next 6 months our focus will be to launch a multi-fronts application campaign to raise public awareness. This task will be undertaken in the context of our broader strategy to raising venture capital of USD 100M. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain first 10000 candidates' database
Negotiations with key banking employers Establish status as market leader in candidate database management
About this document
recruitment consulting Business Plan
This document was created by Andrew of Tenma CDB using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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