Tom Songer & Associates 1 Page Business Plan
Overview
Tom Songer & Associates has a clear business objective to promote luxury residential real estate services. These services have been developed over 25 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Tom Songer & Associates has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as building strong life long relationships with our clients. This is a critical issue for our selected target market of downtown luxury residential market.
The Value Proposition
Tom Songer & Associates is uniquely positioned to deliver value to the downtown luxury residential market. "Tom Songer & Associates will provide a service that delivers buyers to our neighborhood customers every day." In order to deliver on this value proposition, we use a unique lead acquisition algorithm that scans Realtor.com, Zillow and Trulia each morning and passes those leads to our sales team. Also by positioning ourselves with corporate relocation and a strong Realtor referral presence worldwide. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Real Estate market. We consider our key competitors to be: Coldwell Banker, Re/Max and Exit Realty. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Coldwell Banker, Re/Max and Exit Realty by a powerful corporate relocation, banking, local Realtor network in connection with human resource contacts nationwide.
Key Strategies
Over the next 6 months our focus will be to appoint a lead buyers agent and showing assistant. This task will be undertaken in the context of our broader strategy to expand to an inventory of 40 or more homes at all times. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 120 Satisfied Customers 30 Million In Volume Luxury Market Center
About this document
Real Estate Business Plan
This document was created by Tom of Tom Songer & Associates using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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