Viva La Fitness 1 Page Business Plan
Overview
Viva La Fitness has a clear business objective to promote Health and Fitness products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Viva La Fitness has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problems as Lifestyle, health and fitness. These are critical issues for our selected target market of individuals.
The Value Proposition
Viva La Fitness is uniquely positioned to deliver value to individuals that are unhappy with their bodies and lifestyles. "Viva La Fitness will give you a chance to start your fitness revolution today." In order to be deliver on this value proposition, we individualise program's and make dreams a reality. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Health and Fitness market. We consider our key competitors to be: Gyms, boot camps and other personal training businesses . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Gyms, boot camps and other personal training businesses by being an at home service and being individualised to the client .
Key Strategies
Over the next 6 months our focus will be to Create a website. This task will be undertaken in the context of our broader strategy to Expand to product sales . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 50 clients, launch clothing sales online and launch an online pt service
About this document
Health and Fitness Business Plan
This document was created by Caitie of Viva La Fitness using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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