Wanda, inc 1 Page Business Plan
Overview
Wanda, inc has a clear business objective to develop, produce, promote and distribute Unique handcrafted jewelry products and services. These products and services have been developed over 3years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Wanda, inc has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Provide unique gift or heirloom. This is a critical issue for our selected target market of Art lover of means.
The Value Proposition
Wanda, inc is uniquely positioned to deliver value to Art lover of means. "Wanda, inc will We create beautiful unique one of a kind jewelry of enduring value." In order to be deliver on this value proposition, we Ambitious, creative, crafts person who loves the craft. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Unique handcrafted jewelry market. We consider our key competitors to be: Frank cross. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Frank cross by Ability to travel, unique line.
Key Strategies
Over the next 6 months our focus will be to Design and produce new line. This task will be undertaken in the context of our broader strategy to Obtain better high end shows like acc, sell to galleries,private clients. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Development of new line High end shows Better website and marketing
About this document
Unique handcrafted jewelry Business Plan
This document was created by Wanda of Wanda, inc using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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