Western Horizons Pool Service 1 Page Business Plan

Crystal clear pools Business Plan

Western Horizons Pool Service 1 Page Business Plan

Overview

Western Horizons Pool Service has a clear business objective to produce reliable, prompt, crystal clear pools services. These services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Western Horizons Pool Service has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Reliable service. This is a critical issue for our selected target market of Middle to upper income levels.

The Value Proposition

Western Horizons Pool Service is uniquely positioned to deliver value to Middle to upper income levels. "Western Horizons Pool Service will provide customer service that will keep your pool clean, working efficiently and give you peace of mind that when your ready, your pool is ready.." In order to be deliver on this value proposition, My business is owner/operated. You know the work is going to be done with the pride of ownership vs someone getting paid by the number of pools they clean.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the pool service market. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively for your business by understanding your need for prompt and reliable pool service and with over 25 years of combined experience.

Key Strategies

Over the next 6 months our focus will be to Advertise, door to door sales. Do quality work at a reasonable price. . This task will be undertaken in the context of our broader strategy to expand by buying established pool routes. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 20 customers Obtain 40 customers Obtain 70 customers

About this document
Crystal clear pools Business Plan
This document was created by John of Western Horizons Pool Service using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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