Inceptional Designs 1 Page Business Plan
Overview
Inceptional Designs has a clear business objective to produce Game assets and Photography products and services. These products and services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Inceptional Designs has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the reduction of the workload regarding repetitive tasks that unnecessarily bulk up the work time. This is a critical issue for our selected target market of Game companies.
The Value Proposition
Inceptional Designs is uniquely positioned to deliver value to Game companies. "Inceptional Designs will provide a reliable source of game art assets that help reducing the internal work crunch and giving space for the creativity." In order to deliver on this value proposition, we focus on understanding the needs of the customer and addressing them perfectly suited with a reliable outcome. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Game assets and Photography market. We consider our key competitors to be other freelance designers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with the other freelance designers by a unique design concept approach while delivering the expected quality fast and reliable, valuing the confidential nature that such tasks naturally contain.
Key Strategies
Over the next 6 months our focus will be to become well known in the business for more profitable contracts. This task will be undertaken in the context of our broader strategy to getting a contract with a large scale company with the aim of reaching the next level. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Transition from small to medium game studios, employing supporting artists and ultimately establishing Inceptional Designs as the ultimate brand for this workfield.
About this document
Game assets and Photography Business Plan
This document was created by Dennis of Inceptional Designs using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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