Mei and May 1 Page Business Plan
Overview
Mei and May has a clear business objective to produce Candy Bar services. These services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue to produce our party packs. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Mei and May has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the desire to plan a party whilst maintaining a hectic lifestyle. This is a critical issue for our selected target market of Working mums in the Sydney metro area.
The Value Proposition
Mei and May is uniquely positioned to deliver value to Working mums. "Mei and May will add magic to your party without requiring your time or the energy it would take to do it yourself." In order to be deliver on this value proposition, we can deliver the product at the cheapest price. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Candy Bars market. We consider our key competitors to be: CandyBars Sydney,Mon Tresor. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with CandyBars Sydney,Mon Tresor by being. Healer whilst not compromising on product.
Key Strategies
Over the next 3 months our focus will be to sell candy bars. This task will be undertaken in the context of our broader strategy to expand into a new product. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 6 months are: Revenue of $2000 Launch party packs Sell 100 packs
About this document
Candy Bars Business Plan
This document was created by Rebecca of Mei and May using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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