Mennie 1 Page Business Plan
Overview
Mennie has a clear business objective to develop Financial advice services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Mennie has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Need quality advice and support at a reasonable price. This is a critical issue for our selected target market of Entrepreneurs and new businesses.
The Value Proposition
Mennie is uniquely positioned to deliver value to Entrepreneurs and new businesses. "Mennie will Provide a service for new businesses to launch with all the right tools and support." In order to be deliver on this value proposition, we Price and understanding of the market challenges through previous business ventures. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Financial advice market. We consider our key competitors to be: Abn registration etc. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Abn registration etc by Price. Extra features - provide full startup services from registering domain to setting up website and Facebook page to logos and marketing advice.
Key Strategies
Over the next 6 months our focus will be to Register business, develop website, get insurance. This task will be undertaken in the context of our broader strategy to Expand business, work on business full time. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 10 sales per month 200 dollars profit per month Launch website
About this document
Financial advice Business Plan
This document was created by Lachlan of Mennie using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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