Pure 1 Page Business Plan
Overview
Pure has a clear business objective to develop, produce, promote and distribute organic bath and body products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Pure has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as affordable line thats safe and paraben free. This is a critical issue for our selected target market of naturalists.
The Value Proposition
Pure is uniquely positioned to deliver value to naturalists. "Pure will provide organic bath and body products that will treat a number of skin conditions and makes skin feel wonderful." In order to be deliver on this value proposition, we our organic products are hand made with all natural ingredients. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the organic bath and body market. We consider our key competitors to be: The body shop, carols daughter. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The body shop, carols daughter by Customers want to be able to buy natural products at an affordable price, which pure can provide..
Key Strategies
Over the next 6 months our focus will be to Promote on social media sites
. This task will be undertaken in the context of our broader strategy to Promote an anniversary sale. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: obtain 500 customers get a 1000 fb likes and instagram followers create new products
About this document
organic bath and body Business Plan
This document was created by Shanique of Pure using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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