ReMix 1 Page Business Plan

Recycled clothing and accessories Business Plan

ReMix 1 Page Business Plan

Overview

ReMix has a clear business objective to distribute recycled clothing and accessories product. The concept has been developed over new startup idea and need with a core focus on addressing the key customer interests and associated opportunities.

The Business Objectives

As a key component of our growth strategy and longterm success, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

ReMix has been created with a clear focus on the interests and desire of a colossal customer base. Through a structured customer discovery process, we have validated the key customer interests, as:
1. Providing fashionable attire and accessories @ a very thrifty cost.
2. Recycling textile
3. Providing opportunity to uncluttered and organize.

This is a critical issue for our selected target market of collegiate, savvy, fashionable, and the frugal.

The Value Proposition

ReMix is uniquely positioned to deliver value to the collegiate, savvy, fashionable, the frugal shoppers.

"ReMix's thrifty, fashionable apparel and accessories is Green/Recycling - environmentally conscionable.."

The following is how we will deliver on this value proposition:
1. we have the product already (no startup cost for product)
2. I'm 1 of 7 siblings, mother is 1 of 9, we have a lot of family and friends to provide the product at no to low cost. In a nutshell, room for instant profitability.

This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Recycled clothing and accessories market. We consider our key competitors to be:
1. DeJa vu

2. Thrift stores

3. 2nd time around

4. Stylology

5. Plaito's Closet

6. Patiently waiting.

Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with:

1. DeJa vu

2. Thrift stores

3. 2nd time around

4. Stylology

5. Plaito's Closet

6. Patiently waiting

Uniquely difference:

1. Minority business

2. Sphere of Influence

3. Price point and peripheral

4. Fashion & Trend sense and creation.
5. eBusiness sense and marketing skills

Key Strategies

Over the next 6 months our focus will be to acquire a high traffic-flow lease space, secure and obtain financial & product acquisition support and planning.

This task will be undertaken in the context of our broader strategy to design and setup showroom for display and Grand Opening.

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones.

The milestones that will be achieved over the next 2 years are:

1. The introduction of new trends 2. The offering of new and tailor-made accessories
3. Opening and Introduction of a highline/designer's product store (brick & mortar or eStore)

About this document
Recycled clothing and accessories Business Plan
This document was created by J Reed of ReMix using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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