Secured connections 1 Page Business Plan
Overview
Secured connections has a clear business objective to develop, produce, promote and distribute Security, Home Automation, Networking, Test and Tagging products and services. These products and services have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Secured connections has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Asset Management. This is a critical issue for our selected target market of Commercial and trades people.
The Value Proposition
Secured connections is uniquely positioned to deliver value to Private, Commercial and Trades people. "Secured connections will Provide asset management through multiple avenues, security, computer networking, automation and test and tagging." In order to be deliver on this value proposition, we provide a quote to invoice so we can guarantee the best product at the best price and ensure we know how to fit and service the unit and not leave the client waiting. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Security automation networking tagging market. We consider our key competitors to be: ACG, Alarm Guard, Alarm logic, Douglas Communications. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with ACG, Alarm Guard, Alarm logic, Douglas Communications by Trail and error of products that has left us using the best products for many budgets.
Key Strategies
Over the next 6 months our focus will be to Search for contracts available to the business or as a sub-contractor.. This task will be undertaken in the context of our broader strategy to Expand into selling products and components and have stock available without losing money.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch advertising campaign Gain 50 clients Provide customised products
About this document
Security automation networking tagging Business Plan
This document was created by Jason of Secured connections using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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