Self Defense USA 1 Page Business Plan
Overview
Self Defense USA has a clear business objective to develop, produce, promote and distribute Martial Arts Training and Equipment products and services. These products and services have been developed over 22 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Self Defense USA has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We need to offer more times for classes. This is a critical issue for our selected target market of Children 3 and up.
The Value Proposition
Self Defense USA is uniquely positioned to deliver value to Children 3 and up. "Self Defense USA's core story: Our school teaches dynamic self defense based physical curriculum and mental conditioning that promotes success in all areas of our student's lives.." In order to be deliver on this value proposition, we Our focus is on teaching self defense in several martial arts. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Martial Arts Training and Equipment market. We consider our key competitors to be: Our main competitors are team sports. Baseball, football, soccer, basketball, and volleyball for school age children. For 3 to 5 there isn't any competition.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Our main competitors are team sports. Baseball, football, soccer, basketball, and volleyball for school age children. For 3 to 5 there isn't any competition. by There aren't any bench Warmers in our school. Everyone participates..
Key Strategies
Over the next 6 months our focus will be to Hire 2 program directors.
Continue to develop better customer service. . This task will be undertaken in the context of our broader strategy to Develop the school into a multiple martial art facility.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get 100 students with an average $100 per person Develop a standardize curriculum for all martial arts taught. Put systems in place for everything
About this document
Martial Arts Training and Equipment Business Plan
This document was created by George of Self Defense USA using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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