SQUEAKY CLEAN CLEANING SERVICE 1 Page Business Plan
Overview
SQUEAKY CLEAN CLEANING SERVICE has a clear business objective to develop Hygienic Cleaning services. These services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
SQUEAKY CLEAN CLEANING SERVICE has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as no time and high stress of thorough cleaning. This is a critical issue for our selected target market of Home or Business owners.
The Value Proposition
SQUEAKY CLEAN CLEANING SERVICE is uniquely positioned to deliver value to Home or Business owners. "SQUEAKY CLEAN CLEANING SERVICE will provide an extraordinary team of workers to ensure every cleaning requirement is taken care of." In order to be delivered on this value proposition, we have passion which is what drives this business.......that, and customer care!. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Hygienic Cleaning market. We consider our key competitors to be: Super Care, Cleaning Specialists, GETS CC, Lady Di, Lowveld Cleaning Services and Prestige. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Super Care, Cleaning Specialists, GETS CC, Lady Di, Lowveld Cleaning Services and Prestige through our great rates' service and passion which drives this business.
Key Strategies
Over the next 6 months our focus will be to offer competitive rates, work diligently and thoroughly to ensure satisfactory results and rely on honesty and trust to gain more customers and also to maintain working relationships with current customers. This task will be undertaken in the context of our broader strategy to Expanding the area of business and thereby gaining more clients. Hiring a manager will allow for smooth flow of business in different areas. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Incorporating extra services to offer customers, Obtaining100 Customers by 2015 and akso concentrating on low staff turn-around
About this document
Hygienic Cleaning Business Plan
This document was created by Annezell of SQUEAKY CLEAN CLEANING SERVICE using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment