The Affordable Sign Guys 1 Page Business Plan
Overview
The Affordable Sign Guys has a clear business objective to produce signs and tee shirts products. These products have been developed over one year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The Affordable Sign Guys has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to create a quality product at the right price in a timely fashion. This is a critical issue for our selected target market of small businesses and institutional organizations.
The Value Proposition
The Affordable Sign Guys is uniquely positioned to deliver value to small businesses and institutional organizations. "The Affordable Sign Guys will get your message out with signs and tee shirts as quick as possible." In order to be deliver on this value proposition, we low overhead and aggresiveness allows us the ability to get things out quickly and at the right price.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the signs and tee shirts market. We consider our key competitors to be: Build a Sign, Hornet Sign, QTI. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Build a Sign, Hornet Sign, QTI by We can process order in a timely manner, we are local and we can do small orders.
Key Strategies
Over the next 6 months our focus will be to Develop a sales force and a web presence. This task will be undertaken in the context of our broader strategy to Purchase more efficient equipment . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: consistantly hit the $500/day work mark bring in 25% of business from web sales become one of the top 100 business for GSG in our area
About this document
signs and tee shirts Business Plan
This document was created by Kenny of The Affordable Sign Guys using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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