The service shed 1 Page Business Plan
Overview
The service shed has a clear business objective to develop, produce, promote and distribute Renewable energy solutions products and services. These products and services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
The service shed has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To provide the option of renewable energy and provide a relief from soaring energy prices.. This is a critical issue for our selected target market of Home owners.
The Value Proposition
The service shed is uniquely positioned to deliver value to Home owners. "The service shed will We provide both products and design services that uses "renewable or sustainable energy practices to reduce the energy costs of the client's home and reduce their carbon footprint.." In order to be deliver on this value proposition, we Our systems are of a robust modular design. Which makes it easy to handle and install. All systems are guaranteed to reduce household energy consumption, paying back for itself within a few years and providing savings after that.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Renewable energy solutions market. We consider our key competitors to be: We have identified two major competitors in this sector. The are Solar grey and Solaris .
Both these organizations provide products that employ similar technology, however we use a different design concept.
Our competitors use a thermosiphon design which usually requires a bulky water storage tank above the panels which are on the roof.
In my experience most homeowners are deterred by this notion.
Another major difference in the product is the fact that the competitors panels are made of fragile vacuum tubes.
On the other hand our systems is designed to have the hot water tank relocated to ground level while providing a sleek low profile panel system.
The panels are also full metal construction and has a durable polycarbonate window to simulate the green house effect.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We have identified two major competitors in this sector. The are Solar grey and Solaris .
Both these organizations provide products that employ similar technology, however we use a different design concept.
Our competitors use a thermosiphon design which usually requires a bulky water storage tank above the panels which are on the roof.
In my experience most homeowners are deterred by this notion.
Another major difference in the product is the fact that the competitors panels are made of fragile vacuum tubes.
On the other hand our systems is designed to have the hot water tank relocated to ground level while providing a sleek low profile panel system.
The panels are also full metal construction and has a durable polycarbonate window to simulate the green house effect. by The service shed products are designed to be :
1) easy to install
2)simplicity in design and function.
3)durable,functional and fully automatic controls.
4)Uses solar energy to generates its own power to controll the system functions.
Guaranteed to reduce overall energy consumption.
.
Key Strategies
Over the next 6 months our focus will be to Develop marketing strategy and build company team.
Assign roles and responsibilities.. This task will be undertaken in the context of our broader strategy to Establish retail and distribution store.
Maintain inventory of products.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Complete website development, promotional material and technical data sheets for products and components.Obtain necessary funding to promote brand nationally. Construct local assembly plant.
About this document
Renewable energy solutions Business Plan
This document was created by Ishmael of The service shed using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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