The Styling Firm 1 Page Business Plan
Overview
The Styling Firm has a clear business objective to develop, produce, promote and distribute Fashion Styling Services services. These services have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The Styling Firm has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To project the style of each client.. This is a critical issue for our selected target market of Entertainment and Public Figures.
The Value Proposition
The Styling Firm is uniquely positioned to deliver value to Entertainment and Public Figures. "The Styling Firm will We provide our clients with the hottest looks to maximize their impact.." In order to be deliver on this value proposition, We have an eye for timeless and classic looks. Our team is your one stop for fierceness also offering Makeup, Hairstylists, and an Etiquette Coach.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fashion Styling Services market. We consider our key competitors to be: Oloris Swank, Shun Melson, Rachel Zoe, J Bolin, and June Ambrose.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Oloris Swank, Shun Melson, Rachel Zoe, J Bolin, and June Ambrose. One reason is because We have a full styling team. Therefore, clients don't have to hire multiple Professionals. .
Key Strategies
Over the next 6 months our focus will be to have multiple Photoshoots, add pictures to website, and then contact potential clients. . This task will be undertaken in the context of our broader strategy to I will develop relationships with a variety of high end stores and boutiques for pulling options with our clients. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Maintain clients and have at least 20 on our roster in a year. Within a year have at least 3 publications. We will Continue to build our Professional Chic Team.
About this document
Fashion Styling Services Business Plan
This document was created by Taj of The Styling Firm using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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