Tracy's Corner 1 Page Business Plan
Overview
Tracy's Corner has a clear business objective to distribute Educational aids and gifts products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Tracy's Corner has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The in availability of adequate teaching aids and educational gifts. This is a critical issue for our selected target market of Teachers and parents.
The Value Proposition
Tracy's Corner is uniquely positioned to deliver value to Teachers and parents. "Tracy's Corner will Provide appropriate teaching aids for the classrooms and educational gifts for adults to purchase." In order to be deliver on this value proposition, we Our experience and exposure to the local curriculum provides the insight necessary when ordering stock effectively. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Educational aids and gifts market. We consider our key competitors to be: Pages, Brydens, Laurie Dash, HN Rogers, Days Book Store. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Pages, Brydens, Laurie Dash, HN Rogers, Days Book Store by A variety of useful learning aids based on knowledge of curriculum needs in all core subject areas.
Lower, more competitive prices.
Personalized service.
.
Key Strategies
Over the next 6 months our focus will be to Increase market awareness, increase clientele, contact principals at schools across the island. This task will be undertaken in the context of our broader strategy to Expand product range. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open the business Develop and maintain a customer base Be well known for quality products and service
About this document
Educational aids and gifts Business Plan
This document was created by Tracy of Tracy's Corner using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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